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"Never underestimate your audience. They're generally sensitive, intelligent people who respond positively to quality entertainment."
—Cameron Mitchell, Stargate SG-1, episode 200
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"It's not our job to appeal to the lowest common denominator, Doug - it's our job to raise it."
—President Jed Bartlet, The West Wing
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"Listen. The yucks who look at television don't know the difference between Ernest Hemingway and Huntz Hall. What do they care about important writers? What they want is shows where one guy kicks another guy in the belly while a dame leans over 'em with her cakes falling out of her negligee. Or domestic comedies where the whole family gets together to screw gruff old Dad. Or quiz shows where people get put in isolation booths and develop coronary occlusion before your very eyes ... Important writers! Remember when NBC tried to beef up their Sunday nights with important writers? Plays by Robert Sherwood--Thornton Wilder--Ferenc Molnar. Important enough for you? ... So what happened? I'll tell you what: forty million people nearly broke off their dials turning back to Ed Sullivan to watch a dog fart 'The Star-Spangled Banner!'"
—Oscar Hoffa, Rally Round the Flag, Boys!
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